Every society is conditioned to believe that modern life, the here and now, is better than any other previous civilization in the history of mankind. Who or what determines that? ~T. Glady
Continuing scrutiny of the Matrix...
You can find
Part 1- Easy - HERE
Part 2 - Experts - HERE
Part 3 - New - HERE
Lies and liars have been embedded in the human operating system since Satan promised Eve, “thou shalt not surely die.” Unfortunately, even from the outset, Satan knew the most vulnerable spot to slip in. He knew that Eve would believe him because... well... because she wanted to.
Lies are nothing more than tools and specifically contrived to persuade and control and do their damage by sliding in through the weakest point. Persuasion is the primary purpose of lies whether that which is wholly or even partly untrue, sometimes referred to as a ‘white lies’ and ‘lesser truth’. Regardless all lies always have an agenda. Truth is what it is, nothing hidden. Like it or don’t. The inherent weakness of ‘self interest’ in humans more or less prefers that which seems to be better than true rather than that which is plain old true.
“Oh, I won’t die. I can eat that forbidden fruit and get really smart, and be like...God!”
I’ve often pondered that pinnacle moment in history. I’ve wondered if Eve paused even a millisecond to consider why this strange creature would be interested in whether or not she ate what had been forbidden by her Creator. What was in it for him? Why did he care about her? Did she wonder if he had her best interest at heart? Apparently not. She not only ate the fruit, she convinced Adam to eat as well. Clearly he could see with his own eyes that she had not surely died. What more proof then was necessary? If you can’t believe your own eyes what can you believe?
And thereby Satan had employed the first known example of Doublespeak by cleverly redefining the word, ‘die’.
Inside the Matrix, which is constructed by the intricate layering of lie upon tiny lie, half truths and lesser truths, illusion is the primary manufactured product upon which all else is created. This building process is implemented through carefully devised language manipulation. If a definition or use of a word or concept can be reordered to turn a truth upside down, to confuse and or eliminate the opportunity to even ask a logical question, to dissolve doubt, then Doublespeak is able to control all thought and manipulate outcome.
Edward S. Herman describes in his book, Beyond Hypocrisy the principal characteristics of Doublespeak,
“What is really important in the world of doublespeak is the ability to lie, whether knowingly or unconsciously, and to get away with it; and the ability to use lies and choose and shape facts selectively, blocking out those that don’t fit an agenda or program.”
And in his essay, Politics and the English Language, George Orwell observes that political language serves to distort and obfuscate reality. Orwell’s description of political speech is extremely similar to the contemporary definition of doublespeak;
“In our time, political speech and writing are largely the defence of the indefensible… Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness… the great enemy of clear language is insincerity. Where there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms...”
But Doublespeak in politics is a given and therefore expected. Doublespeak woven into everyday life is more subtle but the insertion in daily life softens and prepares a population to accept political Doublespeak even as they know politicians lie. Thus, in the Matrix we are surrounded with Doublespeak, immersed and inundated. It comes at us so hard and fast the chance at asking logical questions is swept away by the waves of lies flooding us.
It comes in all manner of ways, often promoted by political agenda but more often in the constant daily bits and pieces of untruth presented to us in advertising that slowly wears away and divests us of our ability to recognize what is true and what is not. With apologies to George Orwell, I refer to this as Doublespeak Conditioning because the process of conversion of a civilization from one that honors what is true to one that doesn’t care what is false, must be carefully manuevered, over time.
Recently, sitting at a table in my favorite Cracker Barrel, I looked up and studied a framed Seven Up poster. The photo of a dad playing with his son appeared to be from the fifties or early sixties. At first I was charmed by the nostalgia it represented overall. Then I read the copy.
It proclaimed that the beverage was a “Fresh Up” Family Drink! At the bottom it encouraged the reader to “keep a case at home for your family and guests!” Your family was underlined.
Okay, it’s advertising. The company that produces Seven Up wants to sell product. I get it. The ad agency that created the poster had to fill up the space with something that would entice people to want to buy it by the case.
But paying attention to the overall sales pitch. I noticed it didn’t mention taste or benefit or cheap price. It used a type of Doublespeak in the choice of photo, and use of comfort words, like FAMILY. But the revealing zinger is at the very top where the copy proclaims in random display all the other places this ad appears. Life, True Story, Look, Parents, etc., and PLUS The comic sections of 169 Sunday Newspapers! Exclamation point!
Can you discern the Doublespeak?
All the places this ad appeared were listed as proof of the soft drink’s popularity. What are you waiting for? EVERYONE ELSE is seeing this ad in hundreds of places and running out to buy a case to have on hand for their FAMILY AND GUESTS. Exclamation. Point.
Classic Doublespeak. Create a lessor truth and use it to take the place of what is absolutely true. This tactic is common in the Matrix, because the ability to discern what is true must be replaced with acquiescence so that any lie, big or small, can easily be accepted even if it is reversed the next day. Believe this. No forget that, now believe this. Do not recall what was true yesterday!
One has to wonder how far along we are now. I know that some can still see what is true, but apparently these kind are not the majority. What happens when the Matrix builders determine its time to complete the task and decide to do away with the pesky holders on who refuse to be persuaded by Doublespeak?
(Revelation 13:16) And he causeth all, the small and the great, and the rich and the poor, and the free and the bond, that there be given them a mark on their right hand, or upon their forehead; (13:17) and that no man should be able to buy or to sell, save he that hath the mark, [even] the name of the beast or the number of his name.